Bridgelux Appoints Chief Sales & Marketing Officer

Bridgelux Appoints Chief Sales & Marketing Officer

Livermore, Calif. – January 19, 2011 – Bridgelux Inc., a leading developer and manufacturer of LED lighting technologies and solutions, has announced that David W. Plumer, Jr. has joined the company in the newly created global role of Chief Sales & Marketing Officer. Plumer brings to his new position more than 30 years of multinational Sales, Marketing, Operations, and General Management experience across the Information Technology, Clean Technology, and Energy Management industries.

Plumer comes to Bridgelux from American Power Conversion (APC), as President of their Asia Pacific/Japan Region and Senior Vice President of the company’s global IT Business Unit reporting to the CEO. (APC reported $3.5B sales and 14,000 employees in 2007). Plumer was responsible for leading Sales, Marketing and Services and grew their Asia business dramatically over the past 5 years, securing APC’s position as one of the world’s leading IT/Energy Management companies by focus on delivery of exceptional Customer value through highly innovative, energy efficient and low cost solutions combined with rapid expansion of channel partners and development of long-term, strategic Customer and Alliance relationships. The overall growth and business success of APC culminated in its $6B cash acquisition by Schneider Electric Corporation, a worldwide specialist in energy management.

“The lighting industry is at an inflection point where the introduction of a disruptive technology, solid state lighting, into a large, legacy market is presenting tremendous opportunities for the creation of new markets and applications, said Bill Watkins, Bridgelux CEO. “David has spent his entire career with world-class corporations that successfully built entire businesses by introducing disruptive technologies into incumbent markets, owning those markets and then leveraging that technology into new applications. He has developed significant talent and an excellent track record of performance in the areas of strategic customer relationships, market penetration and expansion, team management and overall business operations. And I am confident that he will be a tremendous asset to the Bridgelux team.”

Prior to joining APC, Plumer was with IBM where he held a number of executive management positions in sales, marketing, product management and technology operations and invested half his career based in Asia, leading rapid growth in those emerging markets. As Worldwide VP of Marketing & Sales for IBM’s Display Business Unit, Plumer developed strategic programs to reposition and dramatically accelerate growth of Liquid Crystal Display (LCD) technology with exciting new value propositions and market applications to become a $ 1.5B business. As IBM Director & Managing Principal for Global Services, Plumer doubled the number of IT / Business transformation contracts by helping Customers achieve dramatic improvements in cost and service levels of their business and grew the practice to become a $1B business.

Plumer has an MBA from the Amos Tuck School of Business, Dartmouth College, NH with distinction as an Edward Tuck Scholar and a BA summa cum laude in Economics from Union College, NY.

About Bridgelux

Bridgelux is a leading developer and manufacturer of technologies and solutions transforming the $40 billion global lighting industry into a $100 billion market opportunity. Based in Livermore, California, Bridgelux is a pioneer in solid-state lighting (SSL), expanding the market for light-emitting diode (LED) technologies by driving down the cost of LED lighting systems. Bridgelux’s patented light source technology replaces traditional technologies (such as incandescent, halogen, fluorescent and high intensity discharge lighting) with integrated, solid-state lighting solutions that enable lamp and luminaire manufacturers to provide high performance and energy-efficient white light for the rapidly growing interior and exterior lighting markets, including street lights, commercial lighting and consumer applications. With more than 350 patent applications filed or granted worldwide, Bridgelux is the only vertically integrated LED manufacturer and developer of solid-state light sources that designs its solutions specifically for the lighting industry. For more information about the company, please visit www.bridgelux.com